AdVisors, Avengers, + Advertising Superheroes

Keri Kokayi

Founder + CEO

Keri H. Kokayi is the visionary for AdVise; a strategic management consultancy in the advertising industry. He is considered a trusted voice by marketing and agency senior leadership because of his record for brokering mutually beneficial agreements that have led to winning work.

In 2005, Keri’s remit at IBM was to partner with the world’s most prominent ad holding companies and agencies to gain transparency into their direct compensation, overhead, profit margin, talent, and hours as a means of building efficient staffing plan models for advertisers. This pioneering work has led the way in right sizing agency remuneration without impacting creative quality or business outcomes. A reputation for disruption and collaboration, Keri is a trusted advisor to industry C-Level executives and their teams. Additionally, he is a strategic partner to top media and management consultancies.

Having been a marketer with iconic and startup brands since 1991 and a forerunner of Marketing Procurement, Kokayi is called on to bring the right agencies to clients and shape robust scopes of work to solve complex business problems. He is a composer of world-class marketing advisers and strategic thinkers with expertise in advancing brands in this rapidly changing media and marketing landscape. From leading agency pitches to creating value and marketing reinvestment through multi-year category plans, Keri Kokayi has demonstrated the ability to deliver Marketing Transformation for Fortune 100 companies and top 200 advertisers.

Nelson Geter

Vice President, Client Engagement

Nelson Geter is a transformational procurement and supplier diversity leader with deep expertise in logistics, retail, hospitality, CPG and tech industries. He has 15+ years of experience in Marketing transformation and responsible sourcing. Nelson has enabled the world's top brands to optimize their supply chains, driving more sustainable and efficient business outcomes

Nelson's proven ability to deliver results has enabled him to foster and build trusted relationships with advertising and agency executives.

Nelson has partnered with a number of world-class marketing executives, leading agency review processes for Fortune 500 conglomerates. Geter has driven industry-wide innovation by spearheading marketing sustainability initiatives that drive equitable investment for diverse owned marketing agencies, studios, and media publishers.

Lasana O. Hotep

Senior Vice President

Lasana O. Hotep, the first Director of Diversity, Equity, Inclusion and Belonging at the University of California, Berkeley is our senior consultant leading clients through strategy, implementation and measurement.

Lasana Hotep is an educator and entrepreneur with a proven track record over two decades of developing strategic and practical solutions to facilitate diversity, equity and inclusion in educational, corporate, and community organizations.